2M
But Trust Only Wasn't Enough
Investors Trusted Us With Their Wealth
But Trust Only Wasn't Enough
Investors Trusted Us With Their Wealth
Growth had slowed
Growth had slowed
600K
Only Active Users
Product wasn’t failing
It was aging
Product wasn’t failing
It was aging
UX Problems
UX Problems
Investors lacked a consolidated view of their total wealth and portfolio performance
Investors lacked a consolidated view of their total wealth and portfolio performance
Information Architecture
Information Architecture
Investment opportunities were difficult to discover due to unclear navigation and content organization
Investment opportunities were difficult to discover, unclear navigation and content
Investment opportunities were difficult to discover, unclear navigation and content
User Acquisition
User Acquisition
A lengthy, multi-step onboarding process created unnecessary friction for new investors.
A lengthy, multi-step onboarding process created unnecessary friction for new investors.
Performance
Performance
Delays in critical market data limited investors’ ability to make timely decisions
Delays in critical market data limited investors’ ability to make timely decisions
We didn't redesign an application
We redesigned Investing
We didn't redesign an application
We redesigned Investing
Reducing KYC Time by integrations, Just Confirm
Reducing KYC Time by integrations, Just Confirm
7 mins to 1.5 mins
7 mins to 1.5 mins
Everything converged
into one experience
Everything converged
into one experience
Networth
Networth
Markets became a destination for discovery.
Markets became a destination for discovery.
Instead of searching, investors could discover opportunities instantly.
Investors could discover opportunities instantly.
Stock Details became a complete research hub.
Stock Details became a complete research hub.
Better Investment Decisions
A Smarter Way to Invest in Funds
A Smarter Way to Invest in Funds
Investors can explore opportunities, understand performance, and make informed decisions
Investors can explore opportunities, understand performance, and make informed decisions
Loan Experience
10 mins To 3 mins
Loan Experience
10 mins To 3 mins
+$1 Million Monthly Revenue
From 600k to 1.1M
Monthly Active Users
From 600k to 1.1M
Monthly Active Users
+45%
+45%
YOY Revenue
It Changes Businesses
Good Design Doesn't Change Interfaces Only.
Good Design Doesn't Change Interfaces Only
It Changes Busineses
Good Design Doesn't Change Interfaces Only
It Changes Busineses
Whether it’s a new product, a redesign, or an exciting opportunity, I’d love to hear about it.
Let’s talk
+966540508831
BASSEL MAHDY
BASSEL MAHDY
Whether it’s a new product, a redesign, or an exciting opportunity, I’d love to hear about it.
Let’s talk
BASSEL MAHDY
BASSEL MAHDY